Paid Media Campaigns
“You're spending real money on ads and nobody, including you, can say what it's doing.”
Somewhere between your ad account and your bank account, the story falls apart. Meta says the campaign is working. Your revenue says maybe. And since iOS privacy changes broke most tracking setups, "maybe" is what most agencies quietly settle for.
We don't. Measurement gets rebuilt first, with server-side tracking that survives Safari and iOS, so every dollar has a paper trail. Then we run the campaigns: audience strategy, creative testing, and ads built against benchmark data instead of instinct.
What you walk away with: Measurement rebuilt first, campaigns second. Every dollar gets attribution that holds up when someone checks.
The entry point
Ads & Measurement Diagnostic
We don't take over an ad account we haven't examined, and we don't quote management before we've seen what's running. The diagnostic is where that happens: a teardown of your account and your tracking. It covers where the measurement breaks, which campaigns can't prove their keep, and what the account would look like if every dollar had a paper trail. You get it as a walkthrough rather than a PDF dump.
Price: Free. It runs as part of the audit.
You walk away with: Tracking you can trust and a ranked list of what to fix in the account. If a management quote follows, it comes after the diagnosis.
What's included
- Server-side tracking that survives Safari and iOS
- Attribution setup before any spend moves
- Channel strategy across Meta, LinkedIn, TikTok, and YouTube, limited to the ones that fit
- Ad creative production and structured testing against benchmark data
- Budget pacing and scaling rules agreed in advance
What you leave with
- Working attribution you own outright
- A live dashboard and a monthly plain-language review
- A creative library with performance notes
- Campaigns you can defend in a budget meeting
How it runs
- 01
Rebuild measurement
Conversion tracking, server-side events, and a dashboard that agrees with your books. All of it before a dollar of media spend moves.
- 02
Baseline
Small, structured tests to find which message and audience combinations actually hold, instead of launching big on a guess.
- 03
Scale what holds
Spend follows evidence, on pacing rules we agreed to up front. By the time it's time to scale, you've already made the decision.
- 04
Report in plain language
What was spent, what it produced, what changes next. No 47-slide decks.
Is it a fit?
A good sign
- You're already spending but can't say which dollars work
- Your tracking hasn't been rebuilt since the iOS privacy changes
- You know your unit economics and want spend held to them
Probably not, honestly
- There's no budget for creative iteration. Ads without testing is gambling, slower
- Paid is expected to fix a product or pricing problem
Not sure this is the right service? That's what the quiz is for.
Five questions, two minutes. We'll tell you honestly whether we can help, and which of these services actually answers your problem.