Positioning & Messaging
“Cover your logo. Could your website belong to a competitor?”
If the answer is yes, every marketing dollar you spend works harder than it should. Ads, content, sales calls, all of it pushes against the same headwind. Nobody can say what makes you different. Including, sometimes, you.
We find the thing you do that competitors can't claim and build your message around it. Brand voice, campaign concepts, and if you're renaming or relaunching, the full rollout, so customers come with you instead of getting lost.
What you walk away with: A message your whole company can repeat, and customers can too. It's built on the thing you do that competitors can't claim.
What's included
- A positioning read: your site and decks against every competitor's, logos covered
- The one claim competitors can't make, tested until it holds
- Brand voice and a messaging hierarchy, so the site, the decks, and the sales calls all agree
- Campaign concepts built on the new message
- Rename or relaunch rollout, when that's what it takes
What you leave with
- A messaging document your whole company can quote
- A brand voice guide
- Rewritten core pages
- A rollout plan, when renaming or relaunching
How it runs
- 01
The cover-the-logo test
We read your site, your decks, and your competitors' side by side with the names hidden. What survives is yours; what doesn't gets rebuilt.
- 02
Find the claim
Interviews with your team and your customers until we hit the thing competitors can't say. Sometimes that takes one session. Sometimes it takes ten calls and an argument.
- 03
Build the message
Voice, hierarchy, and the words themselves, written so the whole company can repeat them without a script.
- 04
Roll it out
Site copy and a launch sequence. For renames and relaunches, that includes the path that brings existing customers with you.
Is it a fit?
A good sign
- With the logo covered, your website could belong to anyone
- Every channel underperforms for the same unnameable reason
- You're renaming, relaunching, or entering a new market
Probably not, honestly
- The message is sharp and the problem is reach. Pick a channel service instead
- You want a new logo and color palette. That's identity design. Different job
Not sure this is the right service? That's what the quiz is for.
Five questions, two minutes. We'll tell you honestly whether we can help, and which of these services actually answers your problem.