Helloii: The “Tr3sPass” launch

The brief

Helloii had a product launch coming and a familiar problem: plenty to say, no campaign to say it with. The launch needed creative that made the product make sense fast, and a release sequence where each piece set up the next instead of five assets landing at once.

The work

• Campaign concept and scripts for the launch creative
• Video production timelines, planned backwards from the launch date
• Edits and versions cut for the channels the audience actually uses
• The release sequence: which asset drops when, and why that order

What came of it

The launch shipped as one campaign rather than a pile of assets. Every video pointed at the same message, released in an order that built on itself.

You'll notice there are no numbers on this page yet. That's deliberate: we publish figures once they're verified and the client has signed off on sharing them. Ask us about this work and we'll walk you through it directly.